Balenciaga Water Perfume
AI-driven storytelling explores how creative AI tools shape immersive narratives, reimagining Balenciaga Water Perfume through the duality of water and ice to express purity, transformation, elegance, and luxury.
project overview
Concept & Execution
Using AI image generation, image-to-video, and editing tools, the project blends hyperrealism and abstraction to propose new fashion campaign approaches while reflecting on how AI is redefining filmmaking, branding, and digital storytelling.
I chose Balenciaga for its bold, unconventional innovation seen in products like the chip bag purse, towel skirt, tape bracelet, and water runway using that spirit to imagine the Balenciaga Water Perfume, blending nature, luxury, and futurism through AI storytelling.
I learned that AI can act as a creative collaborator, producing cinematic, surreal visuals beyond traditional budgets, while human direction remains essential through prompt design, curation, and a clear creative vision, strengthening my skills in precise prompt engineering for visual consistency.
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